When creating now-State Representative Gino Bulso’s political campaign, the first question we asked was how can we make his brand stand out from the competition. This is typically our first task when starting a campaign for a candidate and one we take very seriously. Like all branding initiatives, campaign logos must be easy to read- but most importantly, they must be easy to read at 40+ mph on the side of a highway! We’ve all seen street corners flooded with political yard signs, often creating visual chaos. The brand we designed for Gino was easy to read, stood out in the crowd, and captured the attention of his target market.
Gino Bulso’s web presence and digital advertising campaigns on Facebook, Instagram, and Google were vital tools in reaching the Williamson County community. We wanted to ensure that Gino’s campaign and message were highly visible and easily understood by voters. Through website development, social media and digital advertisements, voters learned more about Gino Bulso’s values and policies. In addition, digital ads played a vital role in ensuring his campaign was clear and easily understood by voters. We targeted his audience based on their political interests and affiliation.
Also, we created a targeted direct mail campaign that communicated directly with voters about issues they care about for Gino’s campaign. Our direct mail postcard connected with voters by providing clear information about the candidate’s policies, positions, and a strong call to action. We created a direct mail campaign to emphasize Gino’s support for keeping the Harpeth River clean for the community. Gino Bulso believed that it was imperative that the Harpeth River was a clean environment because tens of thousands of people swim, kayak, and canoe the river every year.
When designing print materials for political campaigns, we wanted to ensure that our materials were consistent with Gino’s brand and followed the same style, color palette, message, and contact info. For the Gino Bulso campaign, we designed materials that connected his voters with his messages, such as palm/push cards, business cards, lapel stickers, yard signs, and more. We strongly believe that well-designed print is essential to promoting your campaign and ensuring that your voters remember your brand and message.
Because video production is one of the most effective forms of advertising for a political campaign, we used video advertising to create a personal connection between Gino and his voters. We also posted his videos to his website and social media to ensure they had maximum reach to his target audience.
Gino won. We are proud of his campaign and the part we had in the victory.
If you are interested in creating a political campaign that will connect you with your audience, contact us at (615) 898-1496. Campaign Creative Group is the political advertising division of Navigation Advertising, LLC.