Playing Offense

In any contest, whether it’s politics, sports, or even military conflict, the important thing to be cognizant of is where the campaign is at in terms of offense and defense in terms of “Time on Clock”. Now when I say offense, I’m not talking about being personally...

Efficiency for the Win

One of the biggest issues that I deal with when taking over a campaign where the campaign manager is a family member, or a good friend, with little to no experience in campaign management is efficiency.  While stepping into that emotionally sensitive environment of...