When you begin your political campaign, it can be filled with overwhelming decisions about the best way to reach your audience. A campaign is filled with several components to reach your voters, but video production is one of the most effective elements. Here are three reasons why you should consider video production for your campaign:

Reaching Your Audience

Video production is one of the most effective ways to reach potential voters because, thanks to the internet, people can see your videos anytime and anywhere. We want your message to be seen by as many people as possible, and because they are shareable on social media, your videos can reach 12 times the number of people you would reach with a standard text ad. Having an online presence has never been more critical than it is today. When your voters look for your website or social media, having a video showing them who you are will help you reach a broader audience of voters.

Creating a Connection

To win over voters, you need to create an emotional connection with them. Videos allow your voters to see your personal story in a way that will enable them to see you as a real person rather than just a faceless politician. It has been proven by multiple studies that people will be more likely to trust a political candidate if they see a video advertisement from them. Video ads will also add a personal touch to your campaign because they allow voters to see and hear you speaking directly to them, interacting with others and making a direct appeal for their support. Voters will be able to listen to your passion for the issues you stand for, allowing them to connect with you personally.

Story Telling as a Persuasion Tool

Studies have shown that people are much more likely to be persuaded by a story-telling message if they see it rather than if they hear or read it. This makes video production the most powerful form of persuasion. Words can easily be taken the wrong way, but it is much harder for someone to misinterpret a video. Effective story-telling through professional video production will help you communicate your message effectively and allow your audience to understand what you stand for in a relatable and memorable way. Video production is the perfect way to reach your audience so they can remember what you stand for when they vote.

Video production is one of the best ways to reach voters throughout your campaign. We have produced hundreds of campaign videos and we’re confident we can help you tell your story through professional video production. If you are interested in video production for your campaign, call us at (615) 898-1496 for a consultation. Campaign Creative Group is the political advertising division of Navigation Advertising, LLC.