Playing Offense

In any contest, whether it’s politics, sports, or even military conflict, the important thing to be cognizant of is where the campaign is at in terms of offense and defense in terms of “Time on Clock”. Now when I say offense, I’m not talking about being personally...

Next Level District Canvassing

To the untrained eye, canvassing a district seems straight forward. Just go knock doors in neighborhoods that seem to vote a given way, and knock all the doors in that neighborhood, give the home owner a palm card and ask for their vote. However, that is the entirely...

Efficiency for the Win

One of the biggest issues that I deal with when taking over a campaign where the campaign manager is a family member, or a good friend, with little to no experience in campaign management is efficiency.  While stepping into that emotionally sensitive environment of...
The Importance of Branding for Your Campaign

The Importance of Branding for Your Campaign

When you begin your political campaign, the most important step is creating your brand. Your brand is how your audience will view your stance on issues, and it will help voters decide whether or not they want to vote for you. Your brand should be cohesive and...
The Importance of Video Production for Political Campaigns

The Importance of Video Production for Political Campaigns

When you begin your political campaign, it can be filled with overwhelming decisions about the best way to reach your audience. A campaign is filled with several components to reach your voters, but video production is one of the most effective elements. Here are...